Social media marketing has become an essential component of modern business. With billions of people using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn, social media marketing provides an unparalleled opportunity for businesses to reach...
Blog Resources
Capitalize on the Benefits of Co-Managed IT Support
Co-managed IT support is a collaborative approach to managing a company's IT infrastructure. Partnering with a third-party provider who works alongside an internal IT department is equivalent to having a team of superheroes on standby. Any time you have an IT problem...
Enhance Marketing Services with Co-Managed Solutions
Marketing services encompass a wide range of activities designed to promote products, services, or brands to target audiences. These activities include market research, advertising, public relations, branding, and more. While crucial for the long-term success of a...
Celebrate Social Media Day With These Marketing Tips
With Social Media Day approaching on June 30th, we recognize the impact the newest form of mass media has on our digitally immersed lives. Social platforms have revolutionized how we communicate, connect, and access information. In 2010, tech and culture media hub,...
Setting Yourself Up to Succeed With CRM
Customer Relationship Management (CRM) refers to the software used by organizations for engaging, acquiring, and retaining customers. The ultimate goal of CRM is to improve customer retention, loyalty, and profitability by providing a personalized and seamless...
Learning From the United Airlines/Oscar the Grouch Marketing Campaign
I am going to pull the curtain back a bit to start this blog. When setting up our marketing calendar for the month of May, we settled on having a travel-based theme for the final week. This was to coincide with schools letting out for the year and the beginning of...
What is a Sales Funnel?
The landscape of business today is fiercely competitive. Amidst this environment, the concept and application of a sales funnel emerges as a key differentiator, often marking the dividing line between triumphant progress and business inertia. A sales funnel is far...
Mastering the Art of Pay-Per-Click
Imagine you're on a crowded street, teeming with vendors vying for your attention. They all have the same goal: to lure you into their stores and convince you to make a purchase. This bustling marketplace perfectly illustrates the competitive nature of the digital...
From Clicks to Conversions: What is PPC Marketing?
PPC, or pay-per-click, is a type of digital advertising where advertisers are charged each time an ad is clicked by a user. This advertising strategy is most popularly implemented on search engines like Google Ads, where advertisers compete for keywords so ads are...
6 Tips for Starting a Content Marketing Campaign
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. The main goal of a content marketing campaign is to drive profitable customer action by providing useful...