OUR WORK · SOCIAL CAMPAIGN
American Dry Stripping & Powder Coating: Social Campaign
Give restoration projects, seasonal messages and service reminders a consistent presence in the social feed.
Design approach
A recognizable voice between projects
American Dry Stripping & Powder Coating wanted its restoration projects, seasonal messages and service reminders to have a consistent presence in the social feed. A shop like this has a steady flow of real work to show, but posts can easily look unrelated from one week to the next. The brief was a recognizable voice that holds between customer projects.
The artwork shows two of the posts in a Facebook feed on phone screens. One plays on a familiar May 4th theme with a dark, glowing treatment over a restored engine part. The other, built around Cinco de Mayo, uses colorful papel picado banners above a coated metal part with the line “We bring the flavor back to your metal.” The subjects change, but the structure repeats: a bold headline, a single image of real shop work and the company logo at the bottom. That repeatable hierarchy is what lets very different topics still look like the same business.
1. Connect graphic subjects to actual shop services and customer interests.
2. Use a repeatable hierarchy for the message, image and brand.
3. Coordinate static posts with the related video and blog schedule.
Delivery & contribution
What the work includes
SOCIAL CAMPAIGN
An ongoing series of service stories, restoration projects, seasonal messages and reminders.
Team & role
EVERNET team; Nathan Cheatham, creative direction
Why it works
A consistent image, message and brand hierarchy keeps the business recognizable between customer projects.
The campaign is an ongoing series of service stories, restoration projects, seasonal messages and reminders. Each graphic connects to an actual shop service or a customer interest, and the static posts are scheduled alongside the related video and blog content. Together they give the business a regular way to show its work between larger projects, with each post pointing back to services customers can request. Because every post follows the same layout, new subjects can be added quickly while the feed stays consistent. Learn about our managed social media support.
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