OUR WORK · WEBSITE & CONTENT
American Dry Stripping & Powder Coating: Website & Content
Use services, restoration examples and ongoing shop content to make an industrial business understandable.
Design approach
A working website for a working shop
American Dry Stripping & Powder Coating is an industrial business whose work is easier to understand when you can see it. The brief on this page was to use services, restoration examples and ongoing shop content to make the business clear to customers. That meant bringing process footage and completed work into the website, connecting service explanations to the quote and contact journey and keeping homepage information current.
The artwork shows the homepage in a browser on a dark background, framed by a red rule and the caption “The shop → the website → the inquiry.” The header carries the company’s red, white and blue logo, a phone number, location details and social icons. A blue navigation bar lists Services, What We Restore & Finish, About, Blog, Testimonials, Portfolio and Contact Us, with a slim banner for timely notices just below. The hero is a blue-tinted video still of metal parts hanging on racks inside the shop, so the first thing a visitor sees is the actual work.
1. Bring process footage and completed-work examples into the website.
2. Connect service explanations to the quote/contact journey.
3. Maintain timely homepage information and link the site to the wider video and editorial program.
Delivery & contribution
What the work includes
WEBSITE & CONTENT PROGRAM
Website design, creative direction and recurring content for an industrial restoration and coating business.
Team & role
EVERNET team; Nathan Cheatham, creative direction
Why it works
Process footage, completed projects and service explanations help customers understand the work before requesting a quote.
The deliverable combines website design, creative direction and recurring content for an industrial restoration and coating business. Process footage and completed-project examples show what the shop does, service pages explain each offering and the contact route turns that interest into a quote request. The timely homepage banner keeps visitors informed, and links to the video, social and blog program give the site a steady supply of fresh material from the shop floor between larger projects. Read about our website design services.
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