OUR WORK · PRINT CAMPAIGN
EVERNET Consulting: Print Campaign
Use a focused print advertisement to connect legal-industry service needs with an immediate next step.
Design approach
A compact campaign for a legal audience
This print advertisement is in-house work, created to introduce EVERNET’s own services to a legal audience. The brief was a focused piece that connects legal-industry service needs with an immediate next step. It needed to work as a single ad, not a brochure, so the message had to fit into a few clear parts that a reader can take in quickly.
The artwork shows the printed ad beside three labels: Headline, Offer and Next step. A bold headline reads “Don’t leave your firm’s success to chance,” with “IT & Marketing” set beneath it. A pair of red dice on a dark background carries the chance idea visually. A short two-column list covers services such as email security, PC support, file backup, web design and social media. The lower band gives the QR code and contact details their own space under the line “Contact us today.” A blue, white and charcoal palette ties the parts together.
1. Use a single chance-related visual idea to support the headline.
2. Keep the service offer scannable rather than writing a full brochure.
3. Give the QR/contact area its own clear position.
Delivery & contribution
What the work includes
PRINT ADVERTISING
A compact print advertisement introducing EVERNET services to a legal audience.
Team & role
EVERNET team; Nathan Cheatham, creative direction
Why it works
One visual idea supports the headline, with a scannable offer and a clear QR and contact area.
The headline, the visual idea, the scannable offer and the QR area each have one job. The headline and dice catch attention, the service list shows the range of IT and marketing help, and the QR and contact band gives a reader one clear way to follow up. Keeping the offer short means the ad can run in legal-industry print without competing with itself. As an EVERNET piece, it also shows how we approach compact campaigns. Explore our graphic design services.
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