OUR WORK · EXHIBITION & PRINT
Northstar Healthcare / Telescope: Exhibition & Print
Introduce Telescope at a trade show without losing its relationship to Northstar Healthcare.
Design approach
From booth message to product demo
Northstar Healthcare needed to introduce Telescope at a trade show without losing the product’s relationship to the Northstar brand. Trade-show materials are read from across an aisle first and up close second. The brief on this page was to elevate the portal benefit and demo invitation for distance reading, use navy, cyan and a shared chevron motif across every piece and let each physical format carry a different level of detail.
The artwork shows the production art in a new presentation, with the caption “Actual artwork. New presentation.” The backdrop is navy, with the Telescope logo and tagline “Your clients’ progress, in focus” above a large headline offering a free patient management portal for personal injury cases. Three checkmarked benefits, a QR code and the line “Watch our live demo today” follow, with a cyan-and-white chevron band along the bottom. The retractable banner leads with the Northstar Healthcare logo and “From Diagnosis to Recovery,” then icons for its care areas. The table covering repeats the chevron pattern around a small Northstar label.
1. Elevate the portal benefit and demo invitation for distance reading.
2. Use navy, cyan and a shared chevron motif across the backdrop, retractable and table covering.
3. Let each physical format carry a different level of detail.
Delivery & contribution
What the work includes
EXHIBITION DESIGN & PRINT
A coordinated backdrop, retractable banner and table covering introducing Telescope within the Northstar Healthcare brand.
Team & role
EVERNET team; Nathan Cheatham, creative direction
Why it works
Large-format messaging makes the portal benefit visible at a distance, while supporting pieces provide detail and invite a demo.
The deliverable is a coordinated backdrop, retractable banner and table covering that introduces Telescope within the Northstar Healthcare brand. The backdrop carries the main portal benefit and demo invitation at a size people can read from a distance. The retractable banner adds the Northstar care story for visitors who come closer, and the table covering ties the booth together with the shared chevron pattern. The QR code connects the physical booth to the online explainer page and demo. Explore our graphic design services.
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