Northstar Healthcare: Website

Northstar Healthcare needed its website to tell a more accurate story about its services, organized around four care areas. Visitors arrive with a specific need and should be able to find the right service without reading the whole site. The brief on this page was to organize the website around those four care areas, connect service summaries, care pages and patient-contact routes, and carry the established Northstar identity through navigation, page content and footer.

The artwork shows the homepage on a desktop monitor against a pale blue background, with two labels underneath: Service accuracy and Established identity. A slim top bar and white header hold the Northstar logo and navigation. The hero uses a blue-tinted photograph of a clinician with the headline “Your Health, Our Priority” and the tagline “People Helping People,” while a “New Patients – Start Here” form sits on the right. Directly below, four navy tiles name the care areas: Accident & Injury, Physical Therapy, Diagnostic Imaging and Interventional Procedures. A light blue band then opens a section of patient comments.

1. Organize the website around Northstar’s four care areas.

2. Connect service summaries, care pages and patient-contact routes.

3. Carry the established Northstar identity through navigation, page content and footer.