OUR WORK · WEBSITE
Parks Insurance Agency: Website
Translate a client-led service architecture into a coherent website with four recognizable entry points.
Design approach
A portfolio of services, clearly organized
Parks Insurance Agency came to EVERNET with a client-led service architecture and an initial design direction. The task was to translate that into a coherent website with four recognizable entry points. The brief on this page was to keep ClearPath, Parks Care, G.I.F.T. and supplemental benefits distinct within one parent brand, open with a concise proposition followed by service-specific actions and carry the client’s purple-and-gold direction through a consistent page hierarchy.
The artwork shows the homepage in a browser on a deep purple background. The gold Parks logo and a short menu sit above a serif headline, “Health Insurance, Reimagined Around You,” with the word Reimagined in gold. A photograph of a smiling family seated outdoors fills the right side. Beneath it, four white cards introduce ClearPath Benefits, Parks Care, G.I.F.T. and supplemental benefits, each with its own logo, short heading, description and button, alternating between purple and gold. A gray band below begins a section titled “The Parks Insured Documentary.”
1. Keep ClearPath, Parks Care, G.I.F.T. and supplemental benefits distinct within one parent brand.
2. Use a concise opening proposition followed by service-specific actions.
3. Carry the client’s purple-and-gold direction through a consistent page hierarchy.
Delivery & contribution
What the work includes
WEBSITE DESIGN & IMPLEMENTATION
A service-led website connecting ClearPath, Parks Care, G.I.F.T. and supplemental benefits within the parent brand.
Team & role
Nathan Cheatham, creative direction; EVERNET design and implementation team; client team, initial design and service specifications
Why it works
EVERNET developed the communication design and website implementation from the client’s initial design and service specifications.
The deliverable is a service-led website that connects ClearPath, Parks Care, G.I.F.T. and supplemental benefits within the parent brand. The opening proposition introduces the agency, and the four cards send visitors directly to the program that fits them, whether they are an employer, an individual seeking coverage or someone in transition. EVERNET developed the communication design and website implementation from the client’s initial design and service specifications, so the finished site reflects the agency’s own structure. Learn about our website design services.
Explore more
All projects · Websites & SEO · Next project →
Have a project in mind?
Tell us what you want to make clearer, easier or more useful. Let’s talk it through.