Robert J. Piscitelli: Identity & Website

This real-estate-focused law practice needed a flexible identity and a structured website that work together. A law office uses its mark on letterhead, documents, signage and the web, so one version is rarely enough. The brief on this page called for mark, seal and wordmark variants, dark navy with restrained typography and generous white space, and services and consultation forms organized as repeatable page components.

The artwork pairs the final identity with archival website proofs. The seal sets the practice name in bold black capitals around a circle, with a heavy scales-of-justice symbol at its center and “Law Office of” curving along the bottom. The desktop proof opens with a navy header and a photograph of a white steeple against the sky, followed by a navy Schedule a Consultation band and a real estate law introduction. An “Our Areas of Expertise in Real Estate Law” section arranges services in a grid of simple line icons. A mobile proof shows attorney information, a consultation form and a navy footer.

1. Provide mark, seal and wordmark variants for different uses.

2. Use dark navy, restrained typography and generous white space across page layouts.

3. Organize services and consultation forms as repeatable page components.