OUR WORK · VIDEO & LANDING PAGE
Northstar Healthcare / Telescope: Video & Landing Page
Connect trade-show interest to an explainer and a focused follow-up page for legal-referral teams.
Design approach
One route from curiosity to explanation
Telescope is a Northstar Healthcare offering for legal-referral teams, and it was introduced at a trade show. People who stopped by needed a way to learn more after the event. The brief on this page was to connect that trade-show interest to an explainer video and a focused follow-up page, with the explanation organized around the audience’s client-management tasks and a distinct new-client form.
The artwork shows the explainer page in a browser on a deep navy background, with the caption “Explainer page / legal-referral audience.” The video frame opens on a bright cyan field with a large navy circle at its center holding the Telescope logo: a white star with a small telescope and the product name in bold white capitals. A play button sits over the logo, and a strip of photography begins just below the frame. The palette of navy, cyan and white matches the product’s trade-show materials, so someone arriving from the booth sees the same look on the page.
1. Organize the explanation around the audience’s client-management tasks.
2. Pair the video with a distinct new-client form and a short benefits list.
3. Coordinate the QR destination, thumbnail and page so the campaign has a continuous handoff.
Delivery & contribution
What the work includes
EXPLAINER VIDEO & LANDING PAGE
A Telescope explainer video and landing page, with scripting, editing, page design and a new-client form.
Team & role
EVERNET team; Nathan Cheatham, creative direction
Why it works
The QR destination, video and follow-up page work together to turn event interest into an informed conversation.
The deliverable is a Telescope explainer video and landing page, covering scripting, editing, page design and a new-client form. The QR code at the event leads to the page, the video explains how Telescope supports client management, and a short benefits list and form give viewers a clear way to start. Coordinating the QR destination, video thumbnail and page design means each step looks and reads like the one before it, from the booth to the follow-up conversation. Explore our video recording and editing services.
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