Logo Design
Start with what your identity should communicate and where it needs to work.
A scope built around your needs.
Your priorities and current setup
What your own team keeps
Agreed responsibilities and next steps
How it fits
A mark for your business
A logo is the most repeated piece of your brand. It appears on your website, email signatures, proposals, signage, social profiles and invoices, often at very small sizes. EVERNET designs logos that are distinctive, simple to reproduce and delivered as a complete file pack, so the mark looks right everywhere your business shows up.
Who it suits
Logo design suits new businesses, firms that have merged or renamed, and established organizations whose current logo is dated, hard to read at small sizes or only exists as a low-resolution image. We can create a new mark or refine an existing one while keeping the recognition you have built.
How we design it
We begin with a discovery conversation about your business, audience, competitors and what you want the identity to convey. We also list where the logo must work, from a browser icon and a social profile picture to a building sign or an embroidered shirt.
Our designers then develop initial concepts in black and white, so the idea stands on its own before color is added. You choose a direction, and we refine it through the agreed rounds of revisions, adjusting typography, spacing, proportions and color. We test the chosen design at realistic sizes, on light and dark backgrounds and in the layouts where it will be used most.
The final logo system can include a primary version, a horizontal or stacked alternative, an icon or compact mark, and one-color versions for situations where full color is not possible. Naming and trademark searches are separate from design, and we recommend confirming them with your attorney before you commit to a final mark.
What you provide and what you receive
You provide your business name, any existing assets, examples of logos you like or dislike and a decision maker. You receive a logo pack with vector master files, PNG and SVG exports for web use, color values and simple usage notes. A branding style guide can follow to document colors, fonts and usage rules for your team. Explore our marketing services, or see pricing.
What to work through.
A clear plan, from the first conversation to delivery.
Positioning
Clarify who the business serves, what it offers and what should make it recognizable.
Applications
List where the logo must work, from a browser icon and social profile to signage, print and merchandise.
Deliverables
Agree the assets, formats and usage needs included in the work.
Questions before you get started.
What should we bring to the brief?
Bring the business name, audience, positioning, existing assets and the situations where the logo will appear. Explain what the current identity does well or fails to do. A useful brief provides decision criteria rather than a list of unrelated visual preferences.
How should a logo be tested?
Review it at realistic sizes and on relevant backgrounds and materials. Check complete artwork bounds, clear space, contrast and legibility. Test the exported files themselves so a correct master does not become a cropped or distorted website asset.
Which final files are useful?
The delivery should include suitable vector masters and web or raster exports for the agreed uses, with clearly named variants and basic usage guidance. Confirm the required formats and handoff scope before production rather than relying on a single image file.
Let’s talk about what comes next.
Bring the challenge. We’ll help you explore the right scope and a practical next step.