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What is Sprout Social?
Sprout Social is a leading social media management platform designed to help businesses manage and optimize their social media presence. The platform provides a range of features, including social media scheduling, publishing, analytics, collaboration, and social listening, that enable businesses to streamline their social media operations, increase engagement with their audience, and make data-driven decisions to improve their social media strategy.
With Sprout Social, businesses can schedule and publish content across multiple social media platforms, track social media performance, monitor brand mentions, and engage with their audience in real time. The platform’s social listening feature helps businesses keep track of brand mentions, monitor competitors, and identify opportunities for engagement.
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Software Features
Social Media Scheduling
Sprout Social enables businesses to schedule and publish content across multiple social media platforms, saving time and increasing productivity.
Social Media Analytics
The platform provides in-depth social media analytics to help businesses measure the performance of their social media campaigns, track audience growth, and identify opportunities for improvement.
Social Listening
Sprout Social’s social listening feature helps businesses monitor brand mentions, track competitor activity, and identify opportunities for engagement.
Collaboration Tools
The platform includes collaboration tools that enable teams to work together on social media projects, assign tasks, and communicate effectively.
CRM Integration
Sprout Social integrates with popular CRM platforms such as Salesforce, enabling businesses to manage their social media presence alongside their customer data.
Automation
Sprout Social provides automation tools that enable businesses to automate repetitive social media tasks, saving time and increasing efficiency.
Mobile App
The platform has a mobile app that enables businesses to manage their social media accounts on-the-go.
Smart Inbox
This feature brings together all of a business’s social media messages and notifications in one place, allowing them to easily manage and respond to incoming messages across multiple social media platforms.