A logo is more than just a symbol or image. It is the visual representation of an organization and what it stands for. A quality logo can help build brand recognition and loyalty, while a poorly designed one can turn customers away.
In this article, we will explore what exactly you get when a marketing firm creates your logo, from the logo itself to mockups, variations, and file types. We will also discuss the value of a quality logo, as well as its primary purpose and the importance of having different variations and file types to be used anywhere needed.
Having Your Logo Created for You
A professionally created logo can be the cornerstone of your marketing campaigns, helping to increase brand awareness and establish brand equity. It can also serve as a visual anchor for all of your brand marketing efforts, helping to create a consistent and cohesive identity across different platforms and mediums.
Having a professional marketing company such as EVERNET create a logo for your business can be a smart investment in your brand’s long-term success. By working with an experienced group, you can secure a customized logo that perfectly represents your company and captures your brand’s values and personality.
Social media and content marketing are essential components of marketing, and a well-designed logo can help to grow brand awareness and engagement across these platforms. By working with an expert marketing company like EVERNET, you can generate fresh logo ideas and create a powerful brand identity that resonates with your target audience.
Overall, investing in a professional design is a wise decision for any business looking to raise brand awareness, increase brand equity, and enhance their marketing efforts.
So, what do you get when you have your logo created for you?
A Company Logo
This probably goes without saying, but you get a logo for use with all of your company needs. At its core, the primary purpose is to identify and distinguish a brand from its competitors. It serves as the face of the company, making it instantly recognizable to customers. A well-designed logo can also communicate the company’s values and personality. In turn, this helps to establish a connection with its target audience.
They are often the first thing customers see when they encounter a brand, whether it’s on a product, website, or advertising material. A logo that is unique, memorable, and visually appealing can make a lasting impression and help a company stand out in a crowded marketplace.
Variations of the Logo
Having different variations of a logo is important because it allows for versatility in different applications. For example, a horizontal logo may work better on a website header. By comparison, a vertical one could be more appropriate on a business card or letterhead. It also allows for flexibility in size, as some versions may need to be scaled up or down depending on the application.
Additionally, having variations of a logo can help to maintain consistency across all platforms and mediums. Consistency is key to establishing an identity, and having different versions that all share the same design elements can help to reinforce that identity.
Different File Types
When it comes to logos, different file types are needed for different applications. For example, a vector file is necessary for resizing the logo without losing quality. On the other hand, web design might require a PNG file with a transparent background. Having the right file types for each use case ensures that the logo will look its best and maintain its quality, no matter where it’s used.
In addition, having a variety of file types makes it easier to work with other designers or printers who may need a specific type. It saves time and ensures that the logo is being used correctly, which is essential for maintaining consistency and professionalism.
Branding Style Guide
A branding style guide is a document that outlines the rules and guidelines for how a company’s brand should be represented. It typically includes information about the company’s logo, colors, typography, and other components of the visual identity. A well-designed branding guideline is essential for ensuring consistency across all marketing and communication materials, both online and offline.
The role of a style guide cannot be overstated. Without one, there is a risk of inconsistency in the use of the logo, typography, and other visual elements. In turn, this can lead to confusion among customers and damage the overall brand recognition.
A style guide acts as a reference tool for designers, marketers, and other stakeholders. It ensures that all brand elements are used consistently across different mediums. With the assistance of a style guide, companies can build a strong brand identity that is easily recognizable and memorable to customers.
Mockups are realistic representations of how a design will look in real life, and they can help bring a concept to life. A mockup is a tool that designers use to visualize a logo or design on different mediums, such as business cards, websites, or apparel. They help clients to visualize the final product and make informed decisions about the design. Mockups can also be incredibly useful for identifying issues with the design, such as legibility, color contrast, or alignment, before finalizing anything. With mockups, designers can ensure they create a stunning brand logo that looks amazing in all contexts.
At EVERNET, we are dedicated to helping organizations with their marketing needs. We work diligently to find the solutions that best fit the needs of your business. Whether you’re looking for IT support, software recommendations, or guidance on how to get the most out of your content marketing platform, we are here to help. Let’s schedule a discovery call and see how we can help you work smarter, not harder.
Eric is a Business IT cybersecurity advisor, consultant, manager, integrator, and protector who founded EVERNET in 2007. Eric co-hosts a podcast called “Finance and Technology Insights by Brian & Eric” on YouTube. Eric is a regular contributor to the EVERNET blog, writing about the latest technology news and providing his expertise in cyber security prevention and management.