Blog Resources

6 Tips for Starting a Content Marketing Campaign

by | May 18, 2023 | Business, Marketing

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. The main goal of a content marketing campaign is to drive profitable customer action by providing useful information that helps the audience solve a problem or improve their situation.

The importance of content marketing lies in its ability to establish trust and credibility with the audience by providing useful information that educates, entertains, or inspires them. This helps to build a relationship with the audience and position a brand as a thought leader in their industry. By consistently providing valuable content, brands can also increase their visibility, traffic, and engagement. In turn, this can lead to higher conversions, loyalty, and advocacy. In short, content marketing is an effective way to attract and retain customers by providing them with information that they can use and enjoy.

Here are six tips to help you start and succeed with a content marketing campaign.

Define Your Target Audience

Defining your target audience is a critical step in creating a successful content marketing campaign. By understanding who your target audience is, you can tailor your content to their needs and preferences, making it more effective at attracting them and capturing their attention.

In doing so, you can increase engagement and conversions for your brand. When you create content that speaks to your audience’s challenges and interests, you can foster a deeper connection with them and encourage them to engage with your brand.

This targeted approach to content creation can also result in higher returns on investment (ROI) for your content marketing campaign, as it is more effective at converting leads into customers.

To identify and define your target audience, follow these steps:

  1. Conduct market research. Use surveys, focus groups, and other research methods to gather data about your audience’s demographics, behaviors, interests, and pain points.
  2. Analyze your website and social media analytics. Look at data on your website and social media accounts to see who is visiting your pages, what content they engage with, and how they interact with your brand.
  3. Look at your competition. Analyze your competitors’ audience to see who they are targeting and how they are reaching them.
  4. Use buyer personas. Create detailed profiles of your ideal customers based on the research you’ve conducted. These personas should include demographic information, interests, behaviors, pain points, and preferred channels of communication.

Set Clear Goals for a Content Marketing Campaign

Setting clear and measurable goals is essential for your content marketing campaign to succeed. Without clear goals, it’s difficult to measure your progress, optimize your content, and evaluate the effectiveness of your campaign.

By establishing these goals, it provides direction and keeps you focused on achieving what you set out to do. Without clear goals, you risk losing sight of your campaign’s purpose and objectives. Additionally, having specific and measurable goals allows you to track your progress effectively. This helps you understand how far you’ve come and how much further you need to go to meet your desired outcome.

Moreover, by measuring the effectiveness of your content, you can identify areas for improvement and optimize your campaign for better results. Regularly evaluating your content’s impact can help you fine-tune your strategy and achieve your goals more efficiently.

When setting goals for your content marketing campaign, consider the following:
  1. What do you want to achieve? Set specific goals that align with your overall business objectives. Examples of content marketing goals could include growing website traffic, generating leads, or increasing social media engagement.
  2. How will you measure success? Determine the metrics you will use to track your progress and evaluate the success of your campaign. These could include website traffic, lead generation, email subscribers, or engagement on social media.
  3. Make them achievable. Set goals that are challenging, but realistic. Having unattainable goals can be demotivating and harm your campaign.

Create a Content Calendar

A content calendar is a tool that allows you to plan and organize your content marketing activities in advance. By setting up a schedule for your content creation and publication, you can streamline your workflow, ensure consistency in your messaging, and avoid last-minute scrambling to produce content.

The calendar outlines your planned content marketing activities, including the topics, formats, channels, and publishing dates. It typically covers a specific period of time, such as a month or a quarter. It also helps you visualize and manage your content production process.

Why is a Content Calendar Important?

A content calendar provides several benefits to your content marketing strategy. For starters, it helps you stay organized and on track by providing a clear plan for your content generation and dissemination. It also helps you maintain consistency in your messaging, tone, and branding, which is important for building trust and recognition among your audience. Lastly, it enables you to plan your content around important dates and events, such as holidays or industry events, in order to increase relevance and engagement.

How to Create a Content Calendar

To create a content calendar, follow these steps:

  • Start with a blank spreadsheet or template that includes the dates or weeks you want to cover.
  • Identify the channels you want to utilize, such as your blog, social media accounts, email newsletter, or podcast.
  • Brainstorm content ideas and topics that align with your goals and target audience. Consider the format, tone, and messaging, as well as any keywords or themes you want to include.
  • Assign each idea to a specific date or week on the calendar, taking into account any relevant events or holidays.
  • Add details and notes to each content item, such as the author, the target audience, the call-to-action, and any required assets or resources.
  • Share the content calendar with your team or collaborators, and use it as a reference point for your content production and publishing.

Diversify Your Content

Creating diverse content is a key aspect of a successful content marketing campaign. It is important to offer content in a variety of formats and topics, as you can attract a wider audience, keep them engaged, and provide value in different ways. Here’s what you need to know about diversifying your content.

Different Content Types

There are many formats of content you can create, such as:

  • Blog posts
  • Infographics
  • Videos
  • Podcasts
  • E-Books
  • Whitepapers
  • Case studies
  • Webinars
  • Social media posts
  • Email newsletters

Why is Diversifying your Content Important?

Diversifying your content helps you reach different audience segments and cater to their specific preferences and needs. Some people prefer to consume information visually, while others prefer to listen or read. By offering a range of content types, you can accommodate various learning styles and capture more attention. Additionally, diversifying can help you stand out from competitors who may rely on a single type of content.

To create diverse content, it’s important to understand your audience’s preferences and needs by conducting research. Additionally, experimenting with various content formats can help you identify what resonates with your audience.

Use Social Media in Your Content Marketing Campaign

Social media has become an integral part of our daily lives, and businesses have recognized its potential to promote their brand. Social media platforms, such as Facebook, Twitter, LinkedIn, Instagram, and TikTok, provide businesses with an opportunity to connect with their target audience, build brand awareness, and push their content to a wider audience. In content marketing, social media is a crucial component for promoting and distributing content.

With increasing competition in the digital world, businesses need to use every possible means to reach their target audience. Social media provides businesses with a cost-effective and efficient way to promote their content. Additionally, with billions of active users on social media platforms, businesses can leverage this audience to reach a wider audience.

Tips for Promoting Content on Social Media

  1. Understand your audience. Knowing your target audience is crucial for effective content promotion. Identify the social media platforms where your target audience is most active and create content that resonates with their interests and preferences.
  2. Optimize your content for social media. Social media content needs to be optimized for the specific platform to ensure maximum engagement. Each social media platform has its own format and best practices, so make sure you tailor your content accordingly.
  3. Use visuals. Visuals such as images, videos, and infographics are more engaging than plain text. Use visuals to grab the attention of your target audience and promote your content.
  4. Leverage influencers. Influencers can help you reach a wider audience and promote your content to their followers. Collaborate with influencers in your niche to increase the reach of your content.

Best Practices for Using Social Media in a Content Marketing Campaign

  1. Consistency. Consistency is key when it comes to social media marketing. Post regularly and at the right time to ensure maximum visibility and engagement.
  2. Engagement. Engage with your audience by responding to comments, direct messages, and mentions. This helps build a relationship and increase brand loyalty.
  3. Hashtags. Use relevant hashtags to make your content more discoverable and increase visibility. Research popular hashtags in your niche and include them in your posts.
  4. Analytics. Utilize analytics tools to measure the performance of your social media campaigns and adjust your strategy accordingly.

Optimize for Search Engines

Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). SEO is vital for businesses, as it helps increase visibility and attract organic traffic to their website. To optimize your content for search engines, there are several strategies you can employ.

Conducting keyword research can help you identify the keywords and phrases that your target audience is searching. Once you have identified these keywords, incorporate them into your content to improve its relevance and visibility.

On-page optimization is another important strategy. This involves optimizing your website and content for search engines with title tags, meta descriptions, headings, and content with the target keywords.

Creating high-quality, engaging content that provides value to your target audience is also essential. Search engines prioritize content that is informative, relevant, and engaging.

Lastly, with the increasing use of mobile devices, it is important to optimize your website for mobile devices. Ensure that your website is mobile-friendly and loads quickly on mobile devices to provide a seamless user experience.

There also are several tools that can help with SEO, such as:

  1. Google Analytics. Google Analytics is a free analytics tool that helps businesses measure website traffic, user behavior, and other metrics.
  2. Google Search Console: Google Search Console can monitor website performance and identify potential issues that may affect search engine rankings.
  3. SEMrush: SEMrush is a comprehensive SEO tool that provides businesses with actionable insights and recommendations to improve their online visibility and drive more traffic to their website.

Content marketing is a powerful tool for businesses to build relationships with their audience, establish authority in their industry, and drive conversions. By creating and distributing valuable and relevant content, businesses can attract and retain a loyal following.

At EVERNET Consulting, we understand the importance of content marketing and can help you develop a strategy that aligns with your business goals and engages your target audience. Our team of experts can work with you to define your audience, set clear goals, create engaging content, and measure your success through analytics. If you’re ready to start a content marketing campaign that drives results, schedule a discovery call with EVERNET Consulting today!


Project Discounted Hourly Rates

All new accounts pay a $500 dollar onboarding fee to start and an additional $125 per resource.

Marketing Materials

At EVERNET, we are experts in providing a broad range of marketing materials to our clients. Our offerings include brochures, flyers, business cards, posters, product catalogs, websites, social media content, press releases, presentations, and email newsletters.

SEMRush Premium Location

SEMRush Premium is a comprehensive suite of tools that helps businesses improve their online visibility and performance. It includes features for keyword research, competitive analysis, website auditing, and more. SEMRush Premium is used by businesses of all sizes, from small businesses to large enterprises.

SEMRush Basic Location

SEMRush Basic Location is a feature that allows you to manage your business listings in over 70 local directories.

Email*: Newsletter

Email*: Newsletter" refers to a task or item on a schedule or to-do list that involves writing and sending an email newsletter to a group of subscribers. A newsletter is a regular communication sent by a company, organization, or individual to provide updates, share information, and engage with the recipient base.

Email*: Product & Services Promo

Email*: Product & Services Promo" refers to a task or item on a schedule or to-do list that involves writing and sending an email to promote specific products or services offered by a company or organization. This email aims to attract recipients' attention, highlight the features and benefits of the products or services, and encourage them to purchase or engage with the offerings.

Email* Company Post (Holidays, Quick News Items)

Email*: Company Post (Holidays, Quick News Items)" refers to a task or item on a schedule or to-do list that involves writing and sending an email on behalf of a company or organization. This email aims to share company-related updates, news items, or holiday greetings with the intended recipients, such as employees, clients, or subscribers.

Email*: Blog/Press Release (est 1.25 hrs)

Email*: Blog/Press Release" refers to a task or item on a schedule or to-do list that involves writing and sending an email related to a blog or press release. It typically entails reaching out to individuals or organizations to announce the publication of a new blog post or a press release and seeking their support, coverage, or collaboration.

Social Text Post 

A social text post is a written message or update shared on social media platforms or online communities. It is a way for individuals to express their thoughts, opinions, share information, ask questions, or engage in conversations with others within their social network or online community.

Project Discounted Hourly Rates

All new accounts pay a $500 dollar onboarding fee to start and an additional $125 per resource.


Managed Website Support

EVERNET’s team of experts offers comprehensive website support services to ensure your website's smooth and efficient running. Our support includes technical and administrative assistance, such as website security updates, performance monitoring, and troubleshooting.

Branding Style Guide

A branding style guide, also known as a brand guidelines document or brand manual, is a comprehensive document that outlines the visual and stylistic guidelines for consistently representing a brand's identity across various mediums and applications. It is a reference tool for designers, marketers, and anyone involved in creating or using brand materials to ensure the brand is accurately and consistently presented.

Branding Stylescape

A branding stylescape, also known as a brand mood board or visual identity board, represents a brand's aesthetic and visual direction. It is a collage or composition of various design elements, including color palettes, typography, imagery, patterns, textures, and other visual cues that capture the essence and personality of a brand.

Deliver Logo Pack

The deliverable logo pack is a comprehensive resource for clients or stakeholders to effectively use and apply the logo in different contexts and across various platforms. It empowers them with the necessary files and guidelines to maintain consistency, protect the integrity of the brand identity, and ensure the logo's proper representation.

Logo Mockups

Logo mockups are a valuable tool in the design process, allowing designers and clients to assess the logo's effectiveness in real-world applications. They help bridge the gap between a conceptual logo design and its practical implementation, enabling informed discussions and decision-making.

Vectorize Logo

When a logo is vectorized, the original design or raster logo is converted into a vector format. This conversion process involves tracing the original logo using vector software or redrawing it using vector tools. The result is a logo that can be scaled to any size without pixelation, making it suitable for various applications, such as print materials, signage, websites, or promotional products.


Logo design revisions are crucial to the design process, allowing our clients to provide input and shape the outcome. Through effective collaboration and iterations, our designers strive to create a logo that reflects your brand's identity and values and satisfies the client's expectations.

Logo Sketches

EVERNET will work with our clients on a hand-drawn or digital drawing that represents an initial exploration of ideas for a logo design. It is a rough and simplified representation of the logo concept and serves as a starting point for further development. Designers typically create logo sketches during the ideation phase of the design process.

Logo Concept

At EVERNET, we collaborate with our clients to bring their logo ideas and design direction to life. Our team uses a creative and strategic approach to develop logo concepts that represent the brand or organization visually. These concepts are crucial in the logo development process before the final design is selected.

Introductory Meeting

An introductory meeting for a branding project with EVERNET is a gathering or discussion that marks the initial stages of collaboration between a client and our agency. Its purpose is to establish a foundation for the project, allowing both parties to exchange information, align expectations, and explore the goals and objectives of the branding initiative.

Page Localization per page

Page localization per page refers to adapting or customizing individual web pages to suit a specific target audience's language, culture, and preferences. Instead of translating an entire website, page localization focuses on specific pages or sections relevant to a particular market or region. It involves modifying a webpage's content, design, and functionality to cater to the particular needs and expectations of the target audience.

Multivariant Testing

Multivariate testing, also known as multivariable testing, is a technique used in marketing and web development to simultaneously test multiple variations of elements or factors on a webpage or within a marketing campaign. It allows businesses to evaluate the combined impact of various variables and their interactions, providing insights into which combination produces the best results.

A/B Testing

A/B testing, also known as split testing, is a method used in marketing and web development to compare two or more variations of a webpage or element to determine which one performs better in achieving a specific goal. It involves dividing the audience into separate groups and showing each group a different version of the webpage or element to measure and analyze their response and behavior.

Sales Funnel/Lead Gen Pages

Sales funnel/lead gen pages are designed to capture leads and guide potential customers through sales. They are vital to online marketing and sales strategies, aiming to convert visitors into qualified leads and eventually into paying customers.


Revisions or adjustments to a webpage refer to the modifications or changes made to a web page's content, design, or functionality. These revisions are typically done to improve the overall user experience, address issues, or update the webpage to reflect new information or requirements.

Web Page Translator

A webpage translator is a tool or feature that enables web content translation from one language to another. It allows users to view a webpage in their preferred language, even if the original content was written differently. Webpage translators are designed to make websites more accessible and user-friendly for a global audience.

Web Page Chat Bot

A webpage chatbot, also known as a web chatbot, is a type of conversational agent or virtual assistant designed to interact with users through a website. It is typically integrated into a webpage or application to provide real-time assistance, answer questions, and engage in conversations with visitors.

Web form creation refers to the process of designing and building interactive forms that are embedded in websites. Web forms are digital forms that allow users to input and submit information through various fields and elements.

Template Contact Form 

A template contact form refers to a pre-designed and pre-built form layout that can be used as a starting point or foundation for creating a contact form on a website. It provides a structured framework with the necessary fields and design elements commonly found in contact forms.

Privacy Policy Page

Termageddon privacy policies generator and management tool that helps website owners comply with various privacy laws, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Children’s Online Privacy Protection Act (COPPA). The tool provides customizable templates for privacy policies, terms of service agreements, disclaimers, and other legal documents that businesses may need for their websites.

Analytics & Search Engine Connection 

Analytics and search engine connection refer to integrating web analytics tools and search engines, typically Google Analytics and search engines like Google, Bing, or Yahoo. This connection allows businesses to gather valuable data and insights about their website's performance, user behavior, and search engine visibility.

Client Portal Integration

Client portal integration refers to incorporating a client portal into a business's existing systems or website, allowing secure and streamlined communication, collaboration, and access to resources between the company and its clients.

Competitive Keyword Research $/KW

Competitive keyword research is identifying and analyzing the keywords that competitors target in their digital marketing strategies. It involves researching and understanding the keywords your competitors are ranking for in search engine results pages (SERPs) and using that information to inform your keyword targeting strategy.

Google Reviews Carousel

The Google Review Carousel is a feature in Google search results that displays reviews for a specific business or entity.

Blog Integration

Blog integration refers to seamlessly incorporating a blog into a website or other digital platform. It involves integrating the blog functionality, design, and content management system (CMS) with the existing website infrastructure, allowing for a unified and cohesive user experience.

CRM Integration

CRM integration refers to connecting a Customer Relationship Management (CRM) system with other software applications or platforms to enable seamless data sharing, automation, and enhanced functionality. Integrating the CRM system with various tools, such as marketing automation software, email marketing platforms, e-commerce platforms, help desk systems, and more.


In web design, copywriting and SEO work hand in hand to create a visually appealing, engaging website optimized for search engines. Copywriters collaborate with SEO specialists to conduct keyword research and strategically integrate relevant keywords into the website's content, headings, and meta tags. They create persuasive copy that captures the target audience's attention and aligns with SEO best practices.

Custom Designed Page/Section

A custom-designed page/section is a uniquely tailored layout or structure created to meet specific design requirements and align with a brand's visual identity or individual preferences. Unlike a basic designed page/section, which often relies on pre-existing templates or standard layouts, a custom-designed page/section offers higher creativity, originality, and personalization.

Basic Designed Page/ Section

A basic designed page/section refers to a simple and straightforward layout or structure that serves as a foundation for content creation. It typically includes essential elements and a minimalistic design approach, focusing on clarity and ease of use. Primary designed pages/sections are commonly used in various contexts, such as web development, document creation, and graphic design.

Template Page/Section

A template page/section refers to a pre-designed layout or structure as a starting point for creating consistent and cohesive content within a larger document or website.

vCMO - Marketing Business Review 

A vCMO can be a valuable resource for businesses that lack in-house marketing expertise or need additional strategic guidance. Developing and implementing effective marketing strategies that drive business growth can be easy with a dedicated marketing team or chief marketing officer.

Advertising Management

With EVERNET's advertising management services, we take the burden off your shoulders by handling your advertising needs across various platforms. From social media and web advertising to print and billboard campaigns, we've got you covered. Our experienced team of professionals ensures that each venue receives dedicated attention, with an estimated time of 1 hour per venue.

Email*: Newsletter

Our team understands the importance of keeping your subscribers updated and entertained with valuable content. From industry insights and trends to company news and exclusive offers, our newsletters are designed to captivate readers and foster a sense of connection.

Email*: Product & Services Promo

When it comes to promoting your products and services, EVERNET excels in crafting compelling email campaigns. Our team specializes in creating attention-grabbing and persuasive email content that effectively showcases your offerings. Whether you're launching a new product, announcing a service upgrade, or running a promotional campaign, our tailored emails will captivate your audience and drive conversions.

Email* Company Post

With EVERNET's expertise in email marketing, we offer tailored company posts that are perfect for holiday promotions or sharing quick news items. Our team crafts engaging and personalized emails, ensuring your message resonates with your audience during festive seasons or when you have important updates to share.

Email*: Blog/Press Release

At EVERNET, our team of experienced copywriters excels at crafting specialized blog posts and press releases that cater to your business needs, delivering captivating content on any topic you desire.

Social Image/Graphic/Non-Produced Video Post

EVERNET creates captivating and tailored social image/graphic/non-produced video posts for its clients, ensuring that the visual content aligns with the unique requirements and characteristics of the social media platform on which they market their business.

Social Text Post 

EVERNET leverages its expertise to curate and distribute compelling social text posts on behalf of its clients, tailoring the content to suit the specific social media platform they utilize for marketing their business.

WP Rocket

WP Rocket is a premium caching plugin for WordPress websites designed to improve the website’s speed and performance by reducing the page loading time, minimizing HTTP requests, and optimizing code.

Workstation Backup

Backup and disaster recovery are two separate but connected concepts that organizations should always consider together. Backing up data is storing a copy of a business’s data in a cloud or physical environment, such as an external hard drive. 


General Copywriting/ Blog Press Release/ Content Page

EVERNET specializes in creating content that resonates with your target audience and drives engagement, whether you’re looking for blog posts, press releases, social media text, or email marketing.

Zoho Social Brand Management

Social media management tool helps businesses and agencies manage their social media presence more efficiently.

SEMRush Listing & Reputation management

SEMrush is a popular digital marketing tool that provides insights and analytics for SEO, PPC, social media, content marketing, and more. It helps businesses optimize their online presence, improve search rankings, and increase website traffic.


Termageddon privacy policies generator and management tool that helps website owners comply with various privacy laws, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Children’s Online Privacy Protection Act (COPPA).

SiteGround Website Hosting

EVERNET can assist your business by selecting the best web hosting platform based on your company’s specific needs and budget. Our experienced team can help migrate your site to a new hosting platform, configure the hosting environment, and provide ongoing monitoring and maintenance to ensure the site is always running smoothly.

Managed Advertising Support

At EVERNET, we understand the importance of advertising your brand, services, or products to the right audience. That is why our industry professionals are here to help you optimize your advertising campaigns to achieve your advertising goals and increase your ROI.

Managed CRM Support

EVERNET is a third-party implementation partner; we work with trusted software customer relationship management (CRM) vendors to provide software and technology solution services to help your business grow. We provide expertise, support, and resources to help your company deploy and maintain third-party solutions.

Managed Social Media Support

With EVERNET Social Media Support, we provide a comprehensive suite of services tailored to your business needs. From developing a custom social media strategy to community management, advertising, and analytics tracking, we offer a personalized approach that ensures your success on social media.

Managed Listing and Reputation Support

EVERNET offers comprehensive managed listing and reputation support services to help businesses establish and maintain a positive online presence.

Hosted Phone Service (VoIP)

A VoIP phone service eliminates the need for expensive hardware, lowering the setup fee more than traditional phone systems. VoIP won’t cost as much as you think for everything from virtual numbers to video conferencing.

Microsoft 365

Microsoft 365 suite is a family of productivity software, collaboration, and cloud-based services designed to make teamwork effortless. It includes Microsoft Outlook for email, OneDrive cloud storage, Microsoft Teams, and cloud applications like Word, Excel, and PowerPoint.

Corporate Password Manager

Password Management is a service that utilizes software that stores and manages online credentials. This allows individuals and businesses to save and manage their passwords from one safe space.  

Virtual Chief Information Officer (vCIO)

A vCIO, or virtual Chief Information Officer, is a professional who provides technical leadership and strategic guidance to an organization on a part-time or contract basis.

IT Maintenance

IT maintenance refers to ensuring that an organization’s information technology (IT) systems and infrastructure are operating smoothly and efficiently. This involves performing routine tasks such as installing software updates and patches, monitoring system performance and security, and repairing or replacing hardware.

Email Advanced Threat Protection

Email Advanced Threat Protection (ATP) is a security solution designed to protect email systems from advanced threats such as phishing, malware, and zero-day attacks.

Security Awareness Training

Security awareness training educates employees on how to protect the organization’s computer systems. Its goal is to help prevent cyber attacks from impacting a company’s database and day-to-day operations. 

Patch Management

Patch Management is a service that involves identifying, acquiring, testing, and installing patches or code changes to the software. 

Antivirus (EDR)

Antivirus is software used to prevent, scan, detect, and delete viruses from a computer. Antivirus software typically runs automatically in the background and provides real-time protection against virus attacks.

Device Health & Security Monitoring

24/7 Device Health Monitoring is a service that allows our IT team to keep a finger on the pulse of your IT Solutions, keeping your network running without interruption.  

Vendor Management

Vendor Management Service is a service EVERNET offers that helps clients manage their vendors. We do this by creating a unique email address for every client on EVERNET’s mail server, and we point this email address to our Client Portal.

Managed IT Support

With expertise in everything from Microsoft 365 to hosted phone services, backup and disaster recovery, 24/7 device health and security monitoring, and everything in between, EVERNET will manage all aspects of your IT systems. Keep your focus on confidently running your business, knowing EVERNET has your IT Solutions covered.